Over 60 years combined experience building class-leading products all over the world

It all started when Richard and Martin were on a boat in San Francisco, wondering how to learn more from our peers about what it took to lead successful product teams. We roped in Nate and started interviewing nearly 100 product leaders from start-ups to enterprise to do just that - and the book was a bonus.

Nate Walkingshaw, Martin Eriksson, and Richard Banfield


Nate started his first company in 2004 where he revolutionized medical evacuation with Paraslyde. Stryker Medical acquired Paramed in 2009 and Nate led global R&D at their emergency services division.

In 2011, Nate left Stryker to build Brightface, a product development company that focused on mobile and web applications. Cycleface was one of those products and was acquired by Strava, the #1 fitness app for endurance athletes.

Nate then became the Chief of Research and Innovation at Tanner Labs, where he built OC Tanner's first human-centered product development team.

Nate currently serves as the Chief Experience Officer for Pluralsight, the largest providers of online technology learning, where he built a user centered product team, and oversees Product Management, Development, Content, and Product Marketing.


Martin started his career as a web designer and developer, decided he didn’t have enough talent at either but did have a real knack for translating it all for the business people. After working at several start ups in his native Stockholm, he has led product teams at Monster, the Financial Times, Huddle, and Covestor in London and Boston.

Martin founded ProductTank in 2010, now the world's largest product management community with over 50,000 members across meetups in 99+ cities.

Martin co-founded Mind the Product in 2011 where he now works as the Curator for the world's largest product management conferences and Editor of the blog and newsletter. He also serves as a consulting Chief Product Officer, advising startups and enterprises on how to build successful product teams.


Richard is the CEO and co-founder of Fresh Tilled Soil. Before that he co-founded Acceleration, an international advertising technology business headquartered in London (now owned by advertising giant WPP).

Richard has delivered product design, business strategy, global marketing campaigns, and workshops to clients in the US, UK, Europe, and Africa. His colorful life experience includes being an army officer and a dive master on the Comoros, where he learned the survival skills he uses daily in the fast paced tech world. Richard is a mentor at several incubators and accelerators as well as Advisor and lecturer at the Startup Institute.

Richard recently published two books - Design Leadership and Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with CTodd Lombardo and Trace Wax (both also published by O'Reilly).